The Buy-side Quadrant

February 13, 2012

Homebuyers flock to the likes of Realtor, Trulia, and Zillow because they desire a consumer experience that cannot be found elsewhere. Funded by deep pockets and built by technical minds, these companies have created websites and mobile apps that serve and please the homebuying masses. Are they missing some tools we think are crucial to [...]

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The Forgotten Consumer

January 30, 2012

It’s no secret that the real estate industry is on shaky ground. Data tug-of-war continues to occupy center stage. Technology advancements continue to focus on the agent. The cracks are widening and the consumer is slipping away. But firms and agents can prevent consumers from falling through — with built-for-the-consumer technology. Technology that not only [...]

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Trulia Insights A Conversation about Consumer Privacy

January 18, 2012

Last week, Trulia stormed the big data field and announced they now provide behavioral data for customer leads – including preferences and online search behavior – to agents who pay for professional services on the Trulia platform. In their press release, Trulia stated that the program, named Trulia Insights, was in response to the agents’ [...]

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Q: How to succeed in NYC real estate? (Part 2)

January 9, 2012

A: Embrace the right technology. Whether you’re a broker or a brokerage, if you ignore the real estate tech evolution you’ll be well on your way to extinction come 2013. And no, we’re not talking about signing up for a Twitter account or combing Facebook for potential leads. You’re going to have to dig deeper. [...]

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Quality trumps quantity: Part I

December 14, 2011

It’s no secret that technology needs to be an integral part of any modern day business. Real estate is no exception. The right technology (in the right hands, of course) increases productivity, effectiveness, and overall success. The real challenge is determining what the right technology is. It likely won’t be one, singular solution, wrapped in [...]

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Technology Does Not a Good Agent Make

December 1, 2011

Does the notion surprise you? Especially when it comes from a company who builds technology for agents? Good real estate agents provide good customer service, market expertise, and knowledge. Great real estate agents use technology to take their customer service to the next level, to share their expertise and knowledge effectively, and to help their [...]

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